BE Ready

Brand Building Blocks

Empowering athletes for commercial success

Welcome amazing athletes, we’ll be sharing all content, resources and program details with you on this platform.

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brand building blocks

This summer, you get to take your brand into your own hands.

The Building Blocks are simple, practical mini-projects that focus on one clear outcome, whether that’s creating better content, building your audience, connecting with businesses, or turning your strengths into new opportunities. You can choose whichever one feels right for you, dive in when it suits you, and come out with something real and usable.

Let’s make this a summer where you grow your brand confidently, as part of the BE Ready program.

Get More Confident and Creative On Socials

If you want to create content more easily and consistently, this is for you. Choose this if you struggle with “what to post” or want ideas that actually feel like you (on any platform).

What you get:
We’ll send you a personalised content library filled with post ideas, prompts and themes tailored to your sport, personality and goals, ready to use immediately.

Questionnaire

Grow Your Socials

If your goal is to reach more people, grow your following, or increase engagement, choose this. It’s about smart, simple growth strategies you can apply over time (on any platform).

What you get:
Your personalised Growth Plan built around the three main strategies — consistency, content, and collaboration — plus creative tactics matched to your goals.

Questionnaire

Get Sponsored By A Local Business

If you want to start (or strengthen) real-world partnerships with brands, this is your block. Choose it if you’re ready to explore sponsorship outside social media.

What you get:
A Sponsorship Toolkit with a list of 30 potential sponsors, what you can offer them, a Pitch Deck template, pre-written outreach messages and a simple process to follow to reach out!

Questionnaire

Get A Social Media Deal

If you want to earn from social media partnerships — even small ones — this is for you. Choose it if you’re active online and want help shaping your offer and approaching brands.

What you get:
A Social Media Sponsorship Toolkit that includes a list of 20 brands you could approach, a Social Media Rates Card template, guidance on pricing, and how to pitch yourself professionally.

Grow Your Profile & Become Known for Something

If you want to stand out, be more memorable, or strengthen your identity as an athlete, choose this. It helps you define “your thing” and make it clear to others. This is especially good for those using LinkedIn.

What you get:
A Profile Builder pack that highlights your niche, messaging, and ideal audience — plus activities to help you shape your story and reputation.

Become a Paid Public Speaker

If you’re interested in speaking at schools, events or business and corporate settings, this block is perfect. Choose it if you want to turn your journey into a talk that earns you money.

What you get:
A Speaker Toolkit including topic ideas that businesses will want, target audiences, your speaker bio, a Speaker Onesheet template and an outline for your signature presentation.

Questionnaire
Questionnaire
Questionnaire

TEMPLATES

Use these templates to create your own resources.

You may find it helpful to do the Building Blocks to understand how to use these, but if you are already confident you can go ahead and start creating!

  • Create your own Sponsorship Pitch Deck to send to businesses. Click to open in Canva (it will automatically save to your account).

  • Create your own Social Media Rates Card to send to brands and businesses.

    Click to open in Canva (it will automatically save to your account).

  • Create your own Speaker One Sheet to send for speaking opportunities.

    Click to open in Canva (it will automatically save to your account).

  • This Athlete Website is an alternative to the above resources as it can include them all as well as videos and other content about you.

    Opens in Canva and saves locally to your account.

    Use this template and then once you’re ready you can Publish the site and share the link to your social media platforms and potential sponsors and speaking opportunities.

program overview 2026-27

January

Lunch & Learn - Social Media - Date TBC

Workshop - Content Creation
Date TBC - GC
Date TBC - PEN

February

Lunch & Learn - Social Media - Date TBC

Workshop - Sponsorship
Date TBC - GC
Date TBC - PEN

March

Lunch & Learn - Commercial Rates - Date TBC

1-1 Mentoring (as requested)

April

Lunch & Learn - Pitching 101 - Date TBC

Workshop - Public Speaking & Presenting Skills
Date TBC - GC
Date TBC - PEN

May

Lunch & Learn - Social Media - Date TBC

Workshop - Public Speaking & Presenting Skills
Date TBC - GC
Date TBC - PEN

June

Lunch & Learn - Social Media - Date TBC

Workshop - Public Speaking & Presenting Skills
Date TBC - GC
Date TBC - PEN

July

Lunch & Learn - Pitch Development - Date TBC

Workshop - Public Speaking & Presenting Skills
Date TBC - GC
Date TBC - PEN

August

Lunch & Learn - Social Media - Date TBC

Workshop - Public Speaking & Presenting Skills
Date TBC - GC
Date TBC - PEN

September

Lunch & Learn - Social Media - Date TBC

Workshop - Shark Tank Pitch Practise Day
Date TBC - GC
Date TBC - PEN

October

Commercial Day
Date TBC - GC
Date TBC - PEN

November

Venue Name
New York, NY

Get Tickets

December

Venue Name
New York, NY

Get Tickets

January 2027

Venue Name
New York, NY

Get Tickets

February 2027

Venue Name
New York, NY

Get Tickets

March 2027

Venue Name
New York, NY

Get Tickets

Book a mentoring session

Missed a workshop? Got something you’d like some expert guidance with, grab a time with Coach Vickie!

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