BE Ready Program
Empowering athletes for commercial success
Welcome amazing athletes, we’ll be sharing all content, resources and program details with you on this platform.
brand building blocks
This summer, you get to take your brand a little further along the journey…
Select one of our Building Blocks: simple, practical mini-projects that focus on one clear outcome!
From creating better content, building your audience, connecting with businesses, or turning your strengths into new opportunities.
Choose whichever one feels right for you, dive in when it suits you, and come out with something real and usable.
Let’s make this a summer where you grow your brand confidently, as part of the BE Ready program.
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If you want to create content more easily and consistently, this is for you. Choose this if you struggle with “what to post” or want ideas that actually feel like you (on any platform).
What you get:
We’ll send you a personalised content library filled with post ideas, prompts and themes tailored to your sport, personality and goals, ready to use immediately.
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If your goal is to reach more people, grow your following, or increase engagement, choose this. It’s about smart, simple growth strategies you can apply over time (on any platform).
What you get:
Your personalised Growth Plan built around the three main strategies — consistency, content, and collaboration — plus creative tactics matched to your goals.
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If you want to start (or strengthen) real-world partnerships with brands, this is your block. Choose it if you’re ready to explore sponsorship outside social media.
What you get:
A Sponsorship Toolkit with a list of 30 potential sponsors, what you can offer them, a Pitch Deck template, pre-written outreach messages and a simple process to follow to reach out!
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If you want to earn from social media partnerships — even small ones — this is for you. Choose it if you’re active online and want help shaping your offer and approaching brands.
What you get:
A Social Media Sponsorship Toolkit that includes a list of 20 brands you could approach, a Social Media Rates Card template, guidance on pricing, and how to pitch yourself professionally.
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If you want to stand out, be more memorable, or strengthen your identity as an athlete, choose this. It helps you define “your thing” and make it clear to others. This is especially good for those using LinkedIn.
What you get:
A Profile Builder pack that highlights your niche, messaging, and ideal audience — plus activities to help you shape your story and reputation.
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If you’re interested in speaking at schools, events or business and corporate settings, this block is perfect. Choose it if you want to turn your journey into a talk that earns you money.
What you get:
A Speaker Toolkit including topic ideas that businesses will want, target audiences, your speaker bio, a Speaker Onesheet template and an outline for your signature presentation.
TEMPLATES
Throughout the BE Ready Program you can use these templates to create your own resources.
You will either be prompted to use a template as part of our workshops, and they also relate to the above Building Blocks
And, if you are already confident you can go ahead and start creating!
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Create your own Sponsorship Pitch Deck to send to businesses. Click to open in Canva (it will automatically save to your account).
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Create your own Social Media Rates Card to send to brands and businesses.
Click to open in Canva (it will automatically save to your account).
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Create your own Speaker One Sheet to send for speaking opportunities.
Click to open in Canva (it will automatically save to your account).
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This Athlete Website is an alternative to the above resources as it can include them all as well as videos and other content about you.
Opens in Canva and saves locally to your account.
Use this template and then once you’re ready you can Publish the site and share the link to your social media platforms and potential sponsors and speaking opportunities.
program overview 2026-27
January
Penrith
22nd - 11am-2pm - Sponsorship & Networking Prep
22nd - 5.30-7.30pm - Sharks Meet & Greet
Gold Coast
27th - ASF Platform & Fundraising
March
Penrith
TBC (3-6th) - 11am-2pm - Social Media Strategy
TBC (3-6th) - 11-2pm - Social Media Content Creation
Gold Coast
No scheduled sessions.
Support provided as required.
February
Penrith
No scheduled sessions.
Support provided as required.
Gold Coast
25th - 11am-2pm - Social Media Strategy
26th - 11-2pm - Social Media Content Creation
April
All (online Lunch & Learn)
24th (TBC) - Investing for Athletes (optional)
Penrith
23rd (TBC) - 11am-2pm -Sponsorship & Commercial Opportunities
Gold Coast
Date TBC - 11am-2pm - Sponsorship & Commercial Opportunities
May
Penrith
No scheduled sessions.
Support provided as required.
Gold Coast
No scheduled sessions.
Support provided as required.
June
All (online Lunch & Learn)
24th (TBC) - Navigating Sports Agents
Penrith
No scheduled sessions.
Support provided as required.
Gold Coast
25th - 11am-2pm - Social Media Strategy
26th - 11-2pm - Social Media Content Creation
July
Penrith
No scheduled sessions.
Support provided as required.
Gold Coast
No scheduled sessions.
Support provided as required.
September
Penrith
TBC - 11am-2pm - Pitch Writing & Practise
TBC - Shark Tank Pitch Day
Gold Coast
TBC - 11am-2pm - Pitch Writing & Practise
TBC - Shark Tank Pitch Day
August
Penrith
No scheduled sessions.
Support provided as required.
Gold Coast
No scheduled sessions.
Support provided as required.
October
All (Online Lunch & Learn)
TBC - Pitching & Negotiating - Mindset & Skills
Penrith
TBC - 11am-2pm - Final Pitch Practise
TBC - Commercial Day
Gold Coast
TBC - 11am-2pm - Final Pitch Practise
November
Penrith
TBC 11am-2pm - Speaking to Camera & Media Skills
Gold Coast
TBC - Commercial Day
December
Penrith
No scheduled sessions.
Support provided as required.
Gold Coast
TBC 11am-2pm - Speaking to Camera & Media Skills
January 2027
Additional sessions & support - TBA
February 2027
Additional sessions & support - TBA
March 2027
Additional sessions & support - TBA
Book a mentoring session
Missed a workshop? Got something you’d like some expert guidance with, grab a time with Coach Vickie!
Join our group on LinkedIn
All athletes, staff and sharks part of BE Ready Program will be in the group and it’s a great way for us to make introductions and connections for you!