the athlete brand builder
we’re here for the 99% of athletes… who are unique and have untapped potential.
We empower athletes of all levels to develop their personal brand, grow in confidence, and access meaningful opportunities, during and beyond their sporting journey.
We partner with sports organisations to provide the tools and guidance athletes need to thrive and build a brand that truly supports, sustains and rewards their time in sport.
athlete brand education
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coaching
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workshops
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mobile app
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books
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athlete brand education • coaching • workshops • mobile app • books •
athlete brand building.
At The Athlete Brand Builder, we empower athletes to grow their personal brand with purpose and confidence.
Our mission is to make brand education accessible, practical, and impactful—helping athletes at all levels connect with meaningful opportunities both in and beyond sport.
Our trusted programs, coaching, and resources provide simple, proven steps that help athletes identify who they are, communicate it with clarity, and leverage it for personal, professional and financial gain.
athlete brand education
•
coaching
•
workshops
•
mobile app
•
books
•
athlete brand education • coaching • workshops • mobile app • books •
What athletes say
Shantelle Thompson
Jiu Jitsu World Champion
"As an Aboriginal Australian woman, mother of 4 and world champion, building my brand has been necessary for me, and has supported all aspects of my life, while also being a powerful vehicle for social change."
DAMON JAENKE
Para Ice Hockey Player
"My brand has had an incredible impact on my life. I am now working with charities and raising awareness for mental health. I'm a paid public speaker, and my brand sustains me both professionally and personally."
KIRSTY MAIDEN
Para Rower
"I followed the roadmap and used the pitch deck and outreach messages to approach 2 local businesses for sponsorship….and I am now a sponsored athlete!"
n’aithan scott
Former Team USA Track Athlete
"I engaged three major brands as sponsors after completing the program, and inspired my team mates to build their own brands."
HANNAH EASTON
Long Distance Runner
"The process is simple, straightforward and reaps incredible results. As a mum, and competitive runner, I have been able to build a community and engage sponsorship that fuels and funds my running.”
Lisa weightman
Australian National Team Marathoner
"I have recently taken a new approach to my social media content, following the roadmap and content ideas provided to me from The Athlete Brand Builder, and I’m loving the results and the increase in engagement…..and my enjoyment!."
ISAAC COOPER
Australian National Team Swimmer
“Developing my brand has allowed me to communicate better with other athletes and the public. I also know how to leverage my brand for sponsorship, career and social media opportunities.”
ALEX WOOD
NZ National Team Javelin Athlete
"As an athlete who doesn't do social media, I thought my opportunities were limited. Then I engaged $6000 in sponsorship after my first pitch.”
kelsey cottrell
Lawn Bowls
"My athlete brand helped me take my career beyond sport to the next level and to embrace an ambassadorship role in my sport. My sponsors and I created a signature range of clothing and shoes."
OSKA BAYNES
Elite Half Marathoner
"My brand building journey has spanned my athletic career from my first shoe sponsorship as a kid, through to fully funding my sport through sponsorship and now owning the very store that first sponsored me!"
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