our impact

In and beyond sport.

We partner with organisations across Sport, Business, Education, Government and For-Purpose to deliver athlete brand education with tangible outcomes, and benefits to individuals, organisations and society.

From local athletes engaging sponsorship that funds their sport, to athlete ambassador programs that carry messages for social justice, we are unique and world-renowned leaders in this space.

We are truly proud of the work we do, and honoured to collaborate with people and organisations who truly care about creating an equitable and commercially viable landscape for athletes.

our clients

We share some of our highlights in the gallery below and would love to provide you with more insights on the projects, collaborations, partnerships and programs we have delivered to our very happy clients.

    • Australian Institute of Sports

    • Australian Athletics

    • UK Athletics

    • Chinese Taipei Olympic Committee

    • UK Sports Institute

    • International Canoe Federation

    • Bowls Australia

    • High Performance Sport New Zealand

    • Paralympics Australia

    • Swimming Australia

    • Basketball Australia

    • Hockey Australia

    • Paddle Australia

    • Softball Australia

    • Aspire Sports Academy Qatar

    • Trinidad Tobago Olympic Committee

    • Sailing Australia

    • Combat Aus 

    • Singapore Sport 

    • Singapore Gymnastics

    • Canadian Sports Institute

    • US Olympic & Paralympic Committee

    • Rowing Australia

    • Netball South Australia

    • Gymnastics Western Australia

    • Volleyball Australia

    • Judo Australia

    • Judo Queensland

    • UK Rowing

    • Royal Yachting Association NI

    • Sport Wales

    • NSW Athletics

    • NSW Institute of Sport

    • Australian Parachute Federation

    • Archery Australia

    • Wheelchair Rugby Australia

    • Brisbane Bandits (Baseball)

    • Cricket South Australia

    • Cricket Queensland

    • Shooting Australia

    • JETS (Jockey Association UK)

    • NZ Professional Footballers Assoc.

    • Rugby Union Players Association AU

    • Professional Footballers Assoc. AU

    • NSW Swifts Netball

    • GWS Giants (Netball)

    • Brisbane Broncos (NRL)

    • Sydney Roosters (NRL)

    • South African Cricketers Association

    • Santa Clara University (USA)

    • Deakin University (Australia)

    • Baldwin Wallace University (USA)

    • University of San Diego (USA)

    • SCU Leavey School of Business (USA)

    • QLD University of Technology (AUS)

    • University of Queensland (AUS)

  • For-Purpose

    • Amnesty International

    • Game Over Campaign 

    • Refugee Council of Australia

    Government

    • VicHealth

    • VicSport

    • ACT Health

    • Tourism North East

    • Red Bull

    • Microsoft GSIC 

    • ASICS Asia

    • Deloitte Singapore

    • Teamworks

    • Protein Supplies Australia

    • Shimano Cycling

    • Saucony

    • AMER Sport

    • Sea2Summit

    • Rusty Surf

    • Stella Athlete Management

    • Freedom Sports Medicine

    • Sports Tech World Series

    • Mumbrella Sports Marketing Summit

    • Strength Matters Summit: USA, UK & AU

    • Outdoor Expo - Germany

    • Sports Tech Week San Francisco '25

Close-up of a chilled can of Red Bull energy drink with water droplets, with text overlay reading 'Red Bull Global Client Success Story'.

ATHLETE BRAND
COACHING programs

Co-Designed with Red Bull, we deliver 2 coaching programs for athletes on Social Media Strategy and Engaging new Partnerships.

Group of people at a sponsorship event for athletes, holding a sign that reads 'Vickie Saunders Sponsorship for Athletes, 27 April 2016', with logos of Singapore Sports Institute and Deloitte in the background.

Co-Branded Book & PR Activities

Co-branded edition of our Sponsorship for Athletes book, featuring Singapore Sport athletes, and teaching athletes to get sponsorship.

Aerial rendering of a stadium and surrounding area during sunset with text overlay reading 'Goldcoast Commonwealth Games 2018 Client Success Story'

Athlete Ambassador Education

We were engaged to provide training to the team of athlete ambassadors who were selected to promote and represent this major sporting event in Australia.

Yellow water polo ball on a gray surface with a blue wall or pool background. Overlay text reads: 'AIS + KAP7 + Water Polo Australia Client Success Story'.

Athlete Ambassador Program Design

We delivered interactive training with KAP7 staff and athletes to identify and map our the value and activations that the athlete ambassadors can offer.

Group of athletes standing on a sports field at night, celebrating success, with a bright light shining above them.

Athlete Brand Building Programs

We collaborate with AA for a range of athlete-centric education, support and coaching, with a focus on commercialisation and communication

Two young models, a woman with long blonde hair in a red sports bra and black shorts, and a man with wavy blonde hair in a red T-shirt and black shorts, sitting in front of a sneaker display wall with multiple athletic shoes, at a retail or promotional event for ASICS Asia.

Staff Training - Athlete Sponsorship

We delivered interactive training with sales and marketing staff to identify and map our the value and activations that their brand ambassadors can offer.

Various running shoes from Saucony and RCG brands displayed on a light background, with a title overlay that reads 'Saucony and RCG Brands Client Success Story'.

Staff Training - Athlete Sponsorship

We delivered interactive training with sales and marketing staff to identify and map our the value and activations that their brand ambassadors can offer.

A woman holding a large photo frame with a social media post about ACT Health, smiling at the camera.

Government Health Initiative

On this multi-year engagement we co-designed and delivered educational and commercially strategic curriculum to sports clubs, government and business.

A collage with a woman walking on the beach carrying a surfboard on the left, and a woman surfing on a wave on the right, with text overlay 'Rusty Australia Client Success Story'.

Staff Training - Athlete Sponsorship

We delivered interactive training with sales and marketing staff to identify and map our the value and activations that their brand ambassadors can offer.

A man in a blue shirt with a logo and 'GO FOUNDATION' written on it, wearing gloves, standing next to a chalkboard sign at a food drive event. The sign behind him reads 'ADDROAD FOOD DRIVE' and the overlay text says 'Play4Lives Campaign' and 'Social Impact Story'.

Athlete Ambassador Training & Resources

This initiative during the pandemic called on athletes to be active in the for-purpose space. We were engaged to create the educational resources.

Two people sitting on the ground outdoors near a small tent, enjoying a meal with hiking gear, mountains and trees in the background, on a clear day.

Athlete Ambassador Engagement

We were engaged by Sea2Summit to strategically identify and engage a team of ambassadors to represent their wide product range across global regions.

A man and woman on a tennis court, woman holding a tennis racket, woman wearing a visor and athletic crop top, man wearing glasses and a white jacket, both looking at the camera.

Staff Training - Athlete Sponsorship

We delivered interactive training with sales and marketing staff to identify and map our the value and activations that their brand ambassadors can offer.

A person holding a colorful running shoe in a store. The background shows other shoes on shelves, some blurred.

Sponsored Athlete
Training

Athlete ambassadors and retail staff participated in bespoke training that aligned athlete activities and content creation with sales & marketing.

Woman leading a group fitness class in a studio with women doing yoga poses on reformer machines.

Athlete Ambassador Program Design

We collaborated with a new company to design and deploy an athlete ambassador program that would strategically launch & grow their brand.

A woman in a pink sweater and white pants standing in front of a University of San Diego Athletics display with balloons and a banner.

Athlete Brand and NIL Education

Our partners, SDU Athletics, engage our educational services and resources to empower their student-athletes to build their brand and engage NIL deals.

A cyclist in black gear and helmet riding a bike on a road in Australia during sunset, with the words 'Shimano Cycling Australia Client Success Story' displayed on the image.

Staff Training - Athlete Sponsorship

We delivered interactive training with sales and marketing staff to identify and map our the value and activations that their brand ambassadors can offer.

A woman giving a presentation in front of an audience in a conference room, with a slide that reads 'What is brand?' projected behind her.

Athlete Brand Education

Our 10 year and ongoing relationship with the AIS sees us delivering athlete brand education via a diverse range of modalities and resource development

A woman speaking on stage at the APEC Summit in Taipei, holding a microphone with a presentation screen behind her.

Keynotes and
Coaching 

Recognised as a world-class thought leader on the topic of Athlete Brand, our CEO Vickie Saunders regularly speaks at APEC Summits and Conferences.

A young woman in a yellow football jersey holding a white and green football, with a large glass building in the background and overcast sky, representing a client success story for the Professional Footballers Association (AU).

Athlete Brand Education & Coaching

We deliver 1-1 coaching programs as well as group interactive sessions, using our Building Block resources to national elite and professional footballers.

Collage of four women involved in sports and management, including a woman holding a basketball, a woman in athletic wear, and two women in professional clothing, with the title 'Stella Athlete Management Client Success Story' overlaid.

Athlete & Staff Training and Support

We deliver individual and group training sessions to upskill staff and athletes across all aspects of athlete brand and support specific challenges.

Australian women's basketball team celebrating on the podium with medals, flowers, and a mascot during the Olympics.

Athlete Brand and NIL Education

We deliver modulated learning with a focus on athletes preparing to enter the USA College athletics environment, and with NIL deals in their sights

South African female cricketers gathered in a huddle during a match.

Athlete Brand
Education

We deliver our Building Blocks to players as on-demand learning as well as part of a structured program that empowers athletes to build their brands.

A group of young female gymnasts in red and black uniforms with medals, holding trophies, posing on a podium with their coach and a woman in a business suit, celebrating their success at a gymnastics competition in Singapore.

Athlete Brand
Education

We co-designed an online program for mens and womens gymnastics teams, with delivery being supported by staff (who were trained by us).

Group of people seated around a meeting table, engaged in discussion, with notebooks, water bottles, and a flower arrangement on the table.

Athlete Sponsorship Education

We delivered keynote and workshop sessions at post-Games athlete summits in Washington DC, to the cohort of Olympians & Paralympians.

Group of five diverse athletes, including a young girl in the center, standing in front of a private jet, with some holding sports equipment, celebrating a successful sports event in the UK.

Athlete Brand
Education

For the past 7 years we have delivered in person and online education for athletes, and staff, and developed digital resources and programs for UKSI

Three men wearing black t-shirts with 'GAME OVER' slogan and safety message, standing together at an indoor event.

Athlete Ambassador Training & Resources

In a social impact campaign designed to achieve a specific outcome, we were engaged to provide athlete ambassador training and resources.

A group of athletes in black sports uniforms posing for a team photo inside an indoor training facility with a pool in the background. The image has an overlay text that reads 'High Performance Sport New Zealand Client Success Story'.

Athlete Brand Building Program

HSPNZ have engaged us to provide our coaching and brand education resources for over 6 years for their diverse cohort of athletes.

A group of female softball players and a coach posing for a team photo on a field, with an empty baseball diamond and green grass in the background.

Athlete Brand Building Programs

We have delivered in person education for the entire athlete cohort, focussing on foundational aspects of brand for athletes at all stages of their journey.

Group of six people standing together in front of a digital screen at Santa Clara University Athletics, smiling at the camera.

Athlete Brand and NIL Education

We partner with SCU Athletics and the Leavey School of Business to provide NIL consultancy, education and resources via our Brand Building program.

A group of five diverse rugby players, including three men with athletic builds and one woman, sitting around a table having a discussion in a modern, well-lit office space with large windows and colorful decor, with papers and notebooks spread out on the table.

Athlete Brand
Education

Our Partnership with RUPA ensures that all athletes and staff have regular and consistent access to our education, coaching and digital resources.

A group of nine athletes in matching blue shirts standing together on a sports field, smiling, with their arms around each other, during daytime.

Multi-Year Athlete Brand Program

We are engaged by Paddle and the AIS to co-design, facilitate and build a sustainable commercial framework for athletes and a regional business network.

Two women standing together at a conference, smiling, in front of display panels with pink and white posters about sports, health, and athlete sponsorship.

Government Health Initiative

We were engaged by 2 government departments to develop health focused sponsorship education and resources for sports clubs and governing bodies.

Group of people posing with a sign that reads 'Vickie Saunders Sponsorship for Athletes 27 April 2016' at a Singapore Sports Institute event, with Deloitte logos visible in the background.

Keynotes & Athlete Brand Education

Our CEO Vickie Saunders is a regular speaker and workshop host at Singapore Sport events, and we deliver education programs to a range of athlete cohorts.