our impact

In and beyond sport.

We partner with organisations across Sport, Business, Education, Government and For-Purpose to deliver athlete brand education with tangible outcomes, and benefits to individuals, organisations and society.

From local athletes engaging sponsorship that funds their sport, to athlete ambassador programs that carry messages for social justice, we are unique and world-renowned leaders in this space.

We are truly proud of the work we do, and honoured to collaborate with people and organisations who truly care about creating an equitable and commercially viable landscape for athletes.

our clients

We share some of our highlights in the gallery below and would love to provide you with more insights on the projects, collaborations, partnerships and programs we have delivered to our very happy clients.

    • Australian Institute of Sports

    • Australian Athletics

    • UK Athletics

    • Chinese Taipei Olympic Committee

    • UK Sports Institute

    • International Canoe Federation

    • Bowls Australia

    • High Performance Sport New Zealand

    • Paralympics Australia

    • Swimming Australia

    • Basketball Australia

    • Hockey Australia

    • Paddle Australia

    • Softball Australia

    • Aspire Sports Academy Qatar

    • Trinidad Tobago Olympic Committee

    • Sailing Australia

    • Combat Aus 

    • Singapore Sport 

    • Singapore Gymnastics

    • Canadian Sports Institute

    • US Olympic & Paralympic Committee

    • Rowing Australia

    • Netball South Australia

    • Gymnastics Western Australia

    • Volleyball Australia

    • Judo Australia

    • Judo Queensland

    • UK Rowing

    • Royal Yachting Association NI

    • Sport Wales

    • NSW Athletics

    • NSW Institute of Sport

    • Australian Parachute Federation

    • Archery Australia

    • Wheelchair Rugby Australia

    • Brisbane Bandits (Baseball)

    • Cricket South Australia

    • Cricket Queensland

    • Shooting Australia

    • JETS (Jockey Association UK)

    • NZ Professional Footballers Assoc.

    • Rugby Union Players Association AU

    • Professional Footballers Assoc. AU

    • NSW Swifts Netball

    • GWS Giants (Netball)

    • Brisbane Broncos (NRL)

    • Sydney Roosters (NRL)

    • South African Cricketers Association

    • Santa Clara University (USA)

    • Deakin University (Australia)

    • Baldwin Wallace University (USA)

    • University of San Diego (USA)

    • SCU Leavey School of Business (USA)

    • QLD University of Technology (AUS)

    • University of Queensland (AUS)

  • For-Purpose

    • Amnesty International

    • Game Over Campaign 

    • Refugee Council of Australia

    Government

    • VicHealth

    • VicSport

    • ACT Health

    • Tourism North East

    • Red Bull

    • Microsoft GSIC 

    • ASICS Asia

    • Deloitte Singapore

    • Teamworks

    • Protein Supplies Australia

    • Shimano Cycling

    • Saucony

    • AMER Sport

    • Sea2Summit

    • Rusty Surf

    • Stella Athlete Management

    • Freedom Sports Medicine

    • Sports Tech World Series

    • Mumbrella Sports Marketing Summit

    • Strength Matters Summit: USA, UK & AU

    • Outdoor Expo - Germany

    • Sports Tech Week San Francisco '25

ATHLETE BRAND
COACHING programs

Co-Designed with Red Bull, we deliver 2 coaching programs for athletes on Social Media Strategy and Engaging new Partnerships.

Co-Branded Book & PR Activities

Co-branded edition of our Sponsorship for Athletes book, featuring Singapore Sport athletes, and teaching athletes to get sponsorship.

Athlete Ambassador Education

We were engaged to provide training to the team of athlete ambassadors who were selected to promote and represent this major sporting event in Australia.

Athlete Ambassador Program Design

We delivered interactive training with KAP7 staff and athletes to identify and map our the value and activations that the athlete ambassadors can offer.

Athlete Brand Building Programs

We collaborate with AA for a range of athlete-centric education, support and coaching, with a focus on commercialisation and communication

Staff Training - Athlete Sponsorship

We delivered interactive training with sales and marketing staff to identify and map our the value and activations that their brand ambassadors can offer.

Staff Training - Athlete Sponsorship

We delivered interactive training with sales and marketing staff to identify and map our the value and activations that their brand ambassadors can offer.

Government Health Initiative

On this multi-year engagement we co-designed and delivered educational and commercially strategic curriculum to sports clubs, government and business.

Staff Training - Athlete Sponsorship

We delivered interactive training with sales and marketing staff to identify and map our the value and activations that their brand ambassadors can offer.

Athlete Ambassador Training & Resources

This initiative during the pandemic called on athletes to be active in the for-purpose space. We were engaged to create the educational resources.

Athlete Ambassador Engagement

We were engaged by Sea2Summit to strategically identify and engage a team of ambassadors to represent their wide product range across global regions.

Staff Training - Athlete Sponsorship

We delivered interactive training with sales and marketing staff to identify and map our the value and activations that their brand ambassadors can offer.

Sponsored Athlete
Training

Athlete ambassadors and retail staff participated in bespoke training that aligned athlete activities and content creation with sales & marketing.

Athlete Ambassador Program Design

We collaborated with a new company to design and deploy an athlete ambassador program that would strategically launch & grow their brand.

Athlete Brand and NIL Education

Our partners, SDU Athletics, engage our educational services and resources to empower their student-athletes to build their brand and engage NIL deals.

Staff Training - Athlete Sponsorship

We delivered interactive training with sales and marketing staff to identify and map our the value and activations that their brand ambassadors can offer.

Athlete Brand Education

Our 10 year and ongoing relationship with the AIS sees us delivering athlete brand education via a diverse range of modalities and resource development

Keynotes and
Coaching 

Recognised as a world-class thought leader on the topic of Athlete Brand, our CEO Vickie Saunders regularly speaks at APEC Summits and Conferences.

Athlete Brand Education & Coaching

We deliver 1-1 coaching programs as well as group interactive sessions, using our Building Block resources to national elite and professional footballers.

Athlete & Staff Training and Support

We deliver individual and group training sessions to upskill staff and athletes across all aspects of athlete brand and support specific challenges.

Athlete Brand and NIL Education

We deliver modulated learning with a focus on athletes preparing to enter the USA College athletics environment, and with NIL deals in their sights

Athlete Brand
Education

We deliver our Building Blocks to players as on-demand learning as well as part of a structured program that empowers athletes to build their brands.

Athlete Brand
Education

We co-designed an online program for mens and womens gymnastics teams, with delivery being supported by staff (who were trained by us).

Athlete Sponsorship Education

We delivered keynote and workshop sessions at post-Games athlete summits in Washington DC, to the cohort of Olympians & Paralympians.

Athlete Brand
Education

For the past 7 years we have delivered in person and online education for athletes, and staff, and developed digital resources and programs for UKSI

Athlete Ambassador Training & Resources

In a social impact campaign designed to achieve a specific outcome, we were engaged to provide athlete ambassador training and resources.

Athlete Brand Building Program

HSPNZ have engaged us to provide our coaching and brand education resources for over 6 years for their diverse cohort of athletes.

Athlete Brand Building Programs

We have delivered in person education for the entire athlete cohort, focussing on foundational aspects of brand for athletes at all stages of their journey.

Athlete Brand and NIL Education

We partner with SCU Athletics and the Leavey School of Business to provide NIL consultancy, education and resources via our Brand Building program.

Athlete Brand
Education

Our Partnership with RUPA ensures that all athletes and staff have regular and consistent access to our education, coaching and digital resources.

Multi-Year Athlete Brand Program

We are engaged by Paddle and the AIS to co-design, facilitate and build a sustainable commercial framework for athletes and a regional business network.

Government Health Initiative

We were engaged by 2 government departments to develop health focused sponsorship education and resources for sports clubs and governing bodies.

Keynotes & Athlete Brand Education

Our CEO Vickie Saunders is a regular speaker and workshop host at Singapore Sport events, and we deliver education programs to a range of athlete cohorts.