Every athlete has a brand, KNOWN Makes sure they can build it and benefit from it.
Count me in to BE PART OF THE MOVEMENT.
Our current round of onboarding is closed.
Add your details to go on the early-access list for our next round — you'll be first to know the moment doors open to everyone, ahead of any public announcement.
First to know before any public announcement
Priority access to the next round
Exclusive launch pricing · no commitment
Known empowers Athletes to grow their profile, attract opportunities, and build confidence and identity beyond their sport.
From our CEO, Vickie Saunders
“In my 12+ years experience of delivering athlete brand education all over the world, I’ve always felt there was a missing piece, something that could help athletes not just learn, but actually follow through in a way that is simple and achievable.
Known is it! It’s a digital platform that ALL athletes can use to navigate their brand building journey right from the start!
I’m beyond excited to know that even more athletes can now build their brand using our proven and simple methods!”
Personalized Onboarding
Athletes begin with a simple onboarding experience that captures who they are, what they care about, and where they want to go — ensuring everything that follows feels relevant from day one.
Content Ideas
Athletes are provided with tailored content ideas that help them grow their social media, share their journey, and show up consistently in a way that feels simple and enjoyable.
World-class, evolving content
Known is being constantly updated and improved to harness cutting edge technology and world-class guidance and support to ensure maximum success and empowerment for all athletes.
Tailored Brand Roadmap
Each athlete receives a personalized roadmap including tailored activities, content ideas, and next steps aligned to their goals across social media, sponsorship, and beyond.
1-1 Coaching & Guidance
Personalized support from our team of experts, providing guidance, feedback, and encouragement whenever it’s needed.
Scalable for Organisations
A plug-and-play solution that enables organisations to deliver consistent, high-quality athlete development in a way that is easy to implement and engage with.
Toolkit and Resource Creation
Athletes can generate sponsorship pitch decks, outreach messages, and other practical tools making it easier to connect with businesses and secure opportunities.
Athlete-led Brand Journey
Athletes build their brand in a way that reflects who they are at their own pace, in their own style, and aligned with where they’re at in their journey.
Organisation Campaign Integration
Organisations can integrate their own campaigns, partners, and messaging — connecting athletes with real opportunities and aligning brand growth with broader initiatives.
BE FIRST THROUGH THE DOOR
Our current round of onboarding is closed.
Add your details to go on the early-access list for our next round — you'll be first to know the moment doors open to everyone, ahead of any public announcement.
First to know before any public announcement
Priority access to the next round
Exclusive launch pricing · no commitment
Known empowers athletes to grow their profile, attract opportunities, and build confidence and identity beyond their sport.
APP FEATURES
Guided Brand Building
Provides step-by-step guidance for all athletes build a valuable & reputable personal brand.
Opportunity Readiness
Prepares athletes to use their brand to access commercial, career, and professional opportunities during and beyond sport.
structured action pathways
Delivers short, practical actions athletes can complete alongside training and competition
AI-SUPPORTED PERSONALIZATION
Uses AI tools to tailor guidance, content, and outputs to athlete’s background, goals, and career stage.
reputation & profile development
Supports athletes to build credible public & professional profiles aligned with organisational values.
scalable for organizations
Designed to be implemented across teams, programs, and pathways without increasing staff workload.
EDUCATION FRAMEWORK
Ensures all athletes receive the same high-quality guidance, regardless of location or level.
career & transition prep
Helps athletes build skills, confidence, and assets that support life beyond performance and competition.
PROGRESS & ACCOUNTABILITY
Allows athletes and organisations to track engagement, progress, and completion over time.
CUSTOM TOOLKIT & RESOURCEs
Provides access to practical tools, templates, and learning resources that evolve with the athlete.
OUR PARTNERS
“I have recently taken a new approach to my social media content, following the roadmap and content ideas provided to me, and I’m loving the results and the increase in engagement…..and my enjoyment!”
— Lisa Weightman, elite marathonerWhat People Are Saying
“I followed the roadmap and used the pitch deck and outreach messages to approach local businesses for sponsorship….and I am now a sponsored athlete (with 4 sponsors engaged within 2 months)!”
— Kirsty Maiden, para rower“Becoming known helped me take my career beyond sport to the next level and to embrace an ambassadorship role in my sport. My sponsors and I created a signature range of clothing and shoes.”
— Kelsey Cottrell, lawn bowlsKNOWN puts the power to build and sustain a reputable personal brand in every athlete’s hands.
BE part of the movement.
Our current round of onboarding is closed.
Add your details to go on the early-access list for our next round — you'll be first to know the moment doors open to everyone, ahead of any public announcement.
First to know before any public announcement
Priority access to the next round
Exclusive launch pricing · no commitment
KNOWN
KNOWN was created by the expert team at The Athlete Brand Builder to ensure all athletes can build a valuable, reputable personal brand and use it to access opportunities during sport and prepare for life beyond it.
KNOWN provides a simple, guided platform that helps athletes clarify their identity, build credible profiles, and convert reputation into meaningful opportunities such as sponsorship, brand deals, paid speaking and athlete-friendly employment.
This reduces financial pressure during sporting careers, supports personal and professional development, and equips athletes with skills and networks that last beyond competition — while giving sports organisations a scalable, trusted way to support sustainable athlete development beyond performance.
foundation memberships
individual athletes
$24 per month / $249 annually
teams (up to 25)
$184 per seat annually
enterprise
Annual seats start at $149
Copyright - The Athlete Brand Builder, 2025
Copyright - The Athlete Brand Builder, 2025