KNOWN

KNOWN guides athletes to build a credible profile and access real opportunities during and beyond sport.

Enabling all athletes to build a valuable, reputable brand that supports sustainability during sport and life beyond it.

Mobile App available for download Feb 2026

APP FEATURES

Provides step-by-step guidance for all athletes build a valuable & reputable personal brand.

Guided Brand Building

Prepares athletes to use their brand to access commercial, career, and professional opportunities during and beyond sport.

Opportunity Readiness

structured action pathways

Delivers short, practical actions athletes can complete alongside training and competition

AI-SUPPORTED PERSONALIZATION

Uses AI tools to tailor guidance, content, and outputs to athlete’s background, goals, and career stage.

Supports athletes to build credible public & professional profiles aligned with organisational values.

reputation & profile development

scalable rollout for organizations

Designed to be implemented across teams, programs, and pathways without increasing staff workload.

consistent education framework

Ensures all athletes receive the same high-quality guidance, regardless of location or level.

career & transition preparation

Helps athletes build skills, confidence, and assets that support life beyond performance and competition.

PROGRESS & ACCOUNTABILITY

Allows athletes and organisations to track engagement, progress, and completion over time.

CUSTOM TOOLKIT & RESOURCE LIBRARY

Provides access to practical tools, templates, and learning resources that evolve with the athlete.

OUR PARTNERS

“I have recently taken a new approach to my social media content, following the roadmap and content ideas provided to me, and I’m loving the results and the increase in engagement…..and my enjoyment!”

— Lisa Weightman, elite marathoner

What People Are Saying

“I followed the roadmap and used the pitch deck and outreach messages to approach local businesses for sponsorship….and I am now a sponsored athlete (with 3 sponsors engaged within 2 months)!”

— Kirsty Middleton, para rower

“Becoming known helped me take my career beyond sport to the next level and to embrace an ambassadorship role in my sport. My sponsors and I created a signature range of clothing and shoes.”

— Kelsey Cottrell, lawn bowls

KNOWN puts the power to build and sustain a reputable personal brand in every athlete’s hands.

want your athletes to get known?

KNOWN

KNOWN was created by the expert team at The Athlete Brand Builder to ensure all athletes can build a valuable, reputable personal brand and use it to access opportunities during sport and prepare for life beyond it.

KNOWN provides a simple, guided platform that helps athletes clarify their identity, build credible profiles, and convert reputation into meaningful opportunities such as sponsorship, brand deals, paid speaking and athlete-friendly employment.

This reduces financial pressure during sporting careers, supports personal and professional development, and equips athletes with skills and networks that last beyond competition — while giving sports organisations a scalable, trusted way to support sustainable athlete development beyond performance.